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Kleinostheim, Germany – UTA Edenred, a leading mobility service provider in Europe and an Edenred company, appointed Pierre Jalady as its new CEO on 1 April 2024. Jalady will also serve as General Manager of Edenred Mobility EMEA.
Jalady has extensive international management experience in Global 100 companies. After studying economics and finance at Sciences Po Grenoble, he worked in sales and marketing at Hewlett Packard in France and the United States, then joined Coface Group as International Marketing Manager. After earning an Executive MBA at Essec, he joined American Express France as Marketing Director. After that, Jalady served in various roles for BMW Group, including: General Manager of MINI France; Vice President and Head of MINI Europe; and most recently, Vice President and Head of MINI Asia-Pacific, Eastern Europe, Middle East and Africa.
Jalady’s experience in mobility, payment solutions and technology, together with the expertise of his leadership team, will help make Edenred Mobility Europe the partner of choice for small and large businesses by providing best-in-class solutions to optimise their fleets and serve their mobility needs.
Diane Coliche, COO Mobility at Edenred, says: "We’re delighted that Pierre, with his deep experience in international management and the automotive sector, including electro-mobility, has joined us. As General Manager of Edenred Mobility EMEA and CEO of UTA Edenred, Pierre will continue the transformation of our European mobility business and give it fresh momentum."