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In a bid to combat hunger and ensure that everyone has access to safe, nutritious, and sufficient food, Edenred is mobilizing its presence across 45 countries and its 60+ million users in support of the World Food Programme’s ShareTheMeal initiative.
A dedicated partnership to guarantee access to sufficient food for all
As the global leader in digital payment solutions for specific purpose, particularly for food, Edenred is the inventor of Ticket Restaurant®. The company manages food programs worldwide, enabling tens of millions of employees to enjoy a daily meal during their workday.
By supporting WFP, the world’s largest humanitarian organization that provides food assistance to about 100 million people worldwide each year, Edenred aims to raise awareness about the critical importance of access to nutritious food.
A global network mobilized to amplify the initiative
Through a dedicated communication campaign, personalized emailing, app notifications, promotional banners, and various public actions, Edenred invites its stakeholders to participate in the Edenred Challenge on the ShareTheMeal app to fund meals around the world.
True to its purpose ‘Enrich connections. For good.’, Edenred connects a network of over 60 million employee users, over 2 million partner merchants and 1 million corporate clients accross 45 countries.
Find the Edenred Challenge on the ShareTheMeal web page.
ShareTheMeal: a simple and direct way to donate
Launched in 2015, the ShareTheMeal initiative makes it easy for anyone to contribute to the fight against hunger. A donation of just €0.70 provides a meal to someone in need.
For this first campaign, Edenred aims to raise 100,000 meals.
According to the World Bank, every euro invested in nutrition generates an average return of 23 euros for local economy.
Bertrand Dumazy, Chairman and CEO of Edenred, has stated: "Every day, Edenred's digital solutions empower over 60 million users to meet their basic food needs, fueling a virtuous circle that benefits both employee health and the local economy. This partnership with the World Food Programme illustrates our commitment by allowing those who are fortunate enough to access daily meals to fund a meal for people in need. It resonates with our purpose: "Enrich connections. For good‘. By mobilizing our network across 45 countries, we have the opportunity to create synergies and exchanges that contribute to a brighter future for all. Together, we are turning our vision into action and making a meaningful impact in the fight against hunger.’
Virginia Villar Arribas, WFP’s Deputy Director for Private Sector Partnerships, has stated: “Hunger is one of the world’s most urgent challenges, but it’s also one we can all help solve. Through ShareTheMeal, anyone with a smartphone can make a small contribution that has a big impact—just €0.70 can provide a meal to someone in need. We are grateful for Edenred to amplify this message and engage their vast network in the fight against hunger.”
Edenred partners with ShareTheMeal to promote global food access - PDF